Carefree

Connecting the Fall Vintage Collection to the 100-plus year history was made possible for Levi’s.

LEVI’S

Levi’s Vintage Collection based their Fall line on a pair of 100 year-old Levi’s found in a miners locker
wrapped in a burlap bag. Graphic Productions brought the creative to life with hand-bound and distressed
components. The look book kit was wrapped in a burlap sack and mailed to fashion editors around the world.