Westin

Connecting emotion to the brand using the sense of smell was made possible for Westin Hotels

WESTIN HOTELS

Graphic Productions engineered and executed the production of Westin hotels' introduction of its trademark White Tea.
The inset included a scented strip embedded with their distinctive White Tea smell. The success of the sensory branding
in its hotels prompted hundreds of request from it guest for samples of the aroma resulting in a range of "White Tea by Westin"
products, including candles and room oil diffusers to be launched to capitalize on the customer demand.